Beer boosts Facebook CTRs, but not conversions
Recently, one Facebook advertiser observed that an ad containing a picture of beer delivered its best CTR. In fact, it performed 57% better than any other ad tried. Beer, of course, didn’t have...
View ArticleIs Facebook a black hole for brands?
Facebook Ads Facebook COO Sheryl Sandberg wants the company’s primary ad offering, Facebook Ads, to become as indispensible to small businesses as Google AdWords, but Market Sentinel notes that “Even...
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Buddy Media acquires Facebook Ads partner Brighter Option
It is offered as a self-serve tool and enables marketers and agencies to create, monitor, optimise and measure highly targeted Facebook advertising campaigns. Last quarter, the company managed more...
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Facebook launches ‘marketing classroom’ for businesses
Econsultancy social media manager Matt Owen said the tutorials are a useful addition for companies that are new to Facebook advertising. I think this will be an ongoing process. As Facebook continues...
View ArticleFacebook on ads: ROI can take a year
But that doesn’t mean that Facebook is willing to let brands like GM walk away. As I noted previously, if Facebook is ever to produce the revenue it needs to grow into its currently valuation, it needs...
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Is CTR an irrelevant metric for Facebook ads?
Facebook would counter that the longer term impact on brand value is more important and that can’t necessarily be measured in clicks. But does that mean CTR should be ignored? Facebook’s EMEA head of...
View ArticleFacebook advertiser: 80% of our ad clicks may be bots
There’s a natural rationale for believing that click fraud isn’t likely to be as much of a problem in the social networking world, at least for now. The most popular and prominent ad offering,...
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Facebook iOS app is better than ever
The news feed has received a bit of a makeover too. If a user has the news feed open and is browsing, and if a new story occurs while the browsing session is happening, the story will be loaded into...
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Facebook and search. Pipe dream or silver bullet?
The question of user intent The first and the most important of these is intent. The intent of users on Facebook is different to those on Google. That’s a simple and obvious fact. That is the sole...
View ArticleMen like Facebook ads more than women: report
What their study found: despite the fact that they make up a minority of Facebook users (42%), men produce 60% of all ad clicks. They also cost less to reach as well, with the average CPM and CPCs for...
View ArticleWhat will Facebook look like in 2013?
Richard Harris, Co-Founder & CEO, Intent Media Facebook will emerge from unsuccessfully monetizing its traffic via banners to successfully doing so via an SEM-style search offering. The result will...
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10 interesting digital marketing stats we’ve seen this week
Smartphones achieve highest paid search CTR Mobile devices achieve higher click-through rates than desktops when it comes to UK paid search ads, according to a report from Marin Software. The data...
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10 interesting digital marketing stats we’ve seen this week
Just 13% of people are happy to store credit card details on smartphones Only 13% of consumers would be happy to store their credit card details on their smartphone, according to a new survey from The...
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10 interesting digital marketing statistics we’ve seen this week
Just 11% of people expect to receive customer service via social media New research from eDigitalResearch examined how consumers prefer to contact companies and then compared the various response times...
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64% of businesses increased spending on online display this year: report
Has your spending on online display advertising gone up or down in the last year? The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB),...
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10 interesting digital marketing statistics we’ve seen this week
64% of businesses increased spending on online display this year Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their...
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Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration to intent and purchase....
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Facebook ads: ROI and conversions increase in Q3
It’s important to note that these results only reflect brands using the Kenshoo Social platform, so are not representative of the entire Facebook ad industry. However it’s still a useful indicator of...
View ArticleSeven mistakes Radio France made in its Facebook campaigns
As with all companies embarking on an entirely new strategy, there were errors made early on. Cleve was kind enough to list the seven key mistakes that her team made during a Facebook campaign to...
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10 interesting digital marketing statistics we’ve seen this week
19% of multichannel sales come through click-and-collect New research shows that one-in-five (19%) multichannel sales now comes from click-and-collect, up from 13% in the same period in 2012. The...
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